Case Study: The Rise of the World’s Most Popular Soft Drinks Brand

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Sodas are part of our daily lives. We dine with it. We drink it during hot summer days. We celebrate great moments with it. This is how influential soda products in our daily lives, much more so Coca-Cola products.

Did you know that the person responsible for famous Coca-Cola logo was Frank Mason Robinson, a bookkeeper and one of the pioneering marketers for The Coca-Cola Company? You may not know about this fact, but don’t worry, we’ll discuss more interesting facts and history about the biggest soft drink company in the world today.

The story of Coca-Cola is one good case study to understand for forex trading companies, especially the new ones out there. The success of the brand reveals a lot of good lessons that traders can pick up.

Sodas are part of our daily lives. We dine with it. We drink it during hot summer days. We celebrate great moments with it. This is how influential soda products in our daily lives, much more so Coca-Cola products.

Coca-Cola: The Humble Beginnings

The Coca-Cola brand has become one of the most famous soda brands over the world, but did you know that the company had small beginnings? Just like any giant company, Coca-Cola did not made it big overnight.

The Coke soft drink was invented by Dr. John Pemberton, a thriving pharmacist from Georgia, USA in 1886. It was on May 8, 1886 that the first Coca-Cola sodas were sold in public through Jacob’s Pharmacy’s soda fountains.

The soda brand did not hit the market by storm initially but gradually got the public’s craving. Only nine servings of the soft drink were sold each day and Pemberton experienced loss in sales in the first year.

Barely a year after the soft drink was introduced to the public, another Atlanta pharmacist and entrepreneur, Asa Candler, bought the drink’s formula from Pemberton, paving the way for more expansive production.

Through aggressive marketing, in the late 1980s, Coca-Cola experienced massive success in the market, becoming one of the most popular soft drinks in Northern America. After less than 10 years, the product was marketed as tonic containing cocaine and caffeine-rich kola nut, which signaled the early success of the company.

The Global Popularity of Coca-Cola

The Coca-Cola Company witnessed massive success from then on, thanks to the power of advertising. When the soft drink was first introduced it was sold through soda fountains, but in 1960s, this changed.

The rise of the bottling industry paved the way for Coca-Cola to reinvent its marketing strategy. Since then, Coca-Cola products were sold in bottles instead of soda fountains, enabling the company to expand its sales not only in the United States and Canada but the whole world.

Using manufacturing processes, the company was able to sell its products in bottles, making it easier to buy, consume, and export to other regions and countries.

From 1980s until Today: Commercial Success

In 1985, the “New Coke” secret formula was introduced, which remains as one of the closely guarded trade secrets in the world of beverages. Since then, Coca-Cola experienced massive commercial success, being synonymous to quality and refreshing carbonated drink.

Despite tight competition with other soft drink companies, Coke remained resilient and continued being the most popular soft drink in the world.

The Coca-Cola Company did not only focus its marketing efforts on its products but also on advertising. Many of Coke’s radio, television, and print ads became huge success because of their uniqueness.

Some of the famous ads of the company include the modern image of Santa Claus. In 1982, in its effort to tap more markets, the company bought Columbia Pictures, allowing the company to discreetly insert Coca-Cola products images into the production company’s films.

If your work is about forex trading, financing, business management, or project management, you should take the story of Coca-Cola by heart. The rise and continued growth of the brand proves that with great management, a company could stay on the top.